Brand profile and what we do not do
The most important setting in the system - it decides what the articles write about and how.
What it is for
The brand profile describes what you do, who you speak to and in what tone. The system builds it itself from your site, but you have the last word - your declarations override what it detected automatically.
The "what we do not do" field
This field saves the most situations. Here you enter the services and products you do not offer - and the system is to pass over them in silence, not to deny them in the text.
Website type
The choice of website type changes the tone of all content. "Personal brand" writes in the first person, like an expert; a company writes in the plural. In Polish content the system also adjusts personal forms so as not to address a man as if he were a woman.