How the topic calendar is built
Where article topics come from, why these ones and how to change them.
On this page
Where topics come from
The plan comes from an analysis of your site and of real search queries. The system checks what people ask about in your industry, what you already cover and what is missing - and picks the topics where you have a realistic chance.
- It takes keywords with actual demand, not invented phrases.
- It filters out topics fought over by big portals when your domain has no chance.
- It makes sure two articles do not target the same keyword.
- It respects your reach: a nationwide company will not get keywords with city names.
How to change the plan
The calendar is in the panel and you can edit it: cross out a topic, add your own, change the order. A topic you cross out will not come back - the system remembers rejections and does not propose them in later analyses.