How an article is written

From topic to finished text: research, writing, quality control and illustration.

How it goes

  1. 1BriefThe system gathers context: your brand profile, the topic, the keyword, your guidelines from the library and your site structure for linking.
  2. 2WritingA full text of 1200-1700 words is produced, with a title, meta description and headings.
  3. 3Quality controlSeveral independent layers check the language, the claims, the links and whether the text promotes other people's websites.
  4. 4IllustrationAn image matched to the topic, uploaded into your site's media library.
  5. 5PublishingThe article goes to the blog - straight away or as a draft for approval.

What is watched in the content

  • No citing other people's websites as a source - this is your article, not an advert for competitors.
  • At most one external link, and only to an official or encyclopaedic source.
  • No invented statistics - a named company without a made-up figure stays, "study X: 35%" without a source goes.
  • The article language matches the website language, checked separately after writing.
  • For sensitive topics: claim control and a disclaimer under the text.