What visibility in AI is

Why being cited by ChatGPT is a different game from ranking in Google.

More and more questions do not go to a search engine but to an assistant: ChatGPT, Perplexity, Gemini, AI Overviews in Google. The answer is one paragraph with a few names - not ten links. Either you are in that answer or you do not exist.

There is no advertising to buy there. The assistant names what it found - that is, sites that have content on the subject and are accessible to it.

What we measure

  • Whether your brand is named for questions from your industry.
  • For which questions exactly it appears and for which it does not.
  • Whether the assistant cites your site as a source.
  • Who is named instead of you.