Glossary

SEO, GEO, indexing, long-tail, YMYL - what the words you will see in the panel mean.

Basics

  1. 1SEOThe work that makes a site findable in a search engine. In practice, today that mostly means content that answers people's questions.
  2. 2GEOThe same, but for AI assistants: being visible and cited in answers from ChatGPT, Perplexity or Gemini.
  3. 3IndexingThe moment Google adds a page to its database. Without it an article does not exist in the results, even if it is on your blog.
  4. 4Long-tailLonger, more precise queries ("how to choose a bike for a 5-year-old") - fewer searches, but far less competition and better conversion.
  5. 5KeywordThe query an article is written for. The system picks them from real demand, not from a wish list.
  6. 6YMYLTopics touching health, law and money. Search engines - and we - treat them more carefully: claim control, disclaimers, no promises.
  7. 7CannibalisationTwo articles on the same keyword take visibility away from each other. The system watches for this when building the plan.
  8. 8Internal linkingLinks from an article to your own pages. They help the search engine understand your structure and lead the customer to your offer.